Nomads Swimwear 2022 Year in Review
This year was filled with many wins for us here at Nomads! Without the support of our amazing customers, none of it would've been possible. Internally, it also was a year of laying the groundwork to make 2023 our best year yet! Here's a look back at all we accomplished and some of the internal changes we made.
We had several exciting launches that occured this year. For starters, our Mint & Teal collection. This fresh take on some of our best-selling pieces helped us land on the "5 Swimwear Brands That Should Be on Your Radar" list by L'Officiel. These pieces were also used in a "Summer's Sexiest Swimwear" shoot for Instyle Magazine!
Next, we launched our Fuchsia Collection. This was our first super-bright collection and our first time using monochromatic mesh, and it was a hit! So much so, that Sports Illustrated Swimsuit Editors selected our Fuchsia Bay Set as one of the "best suits on the market.”
Another exciting launch was our Nomads Swimwear Mobile App! With well over 50% of the Nomads site traffic being mobile, it was a no-brainer to create an app so our mobile shopping experience is seamless. You can shop exclusive in-app drops, sales, and content there, so it's a must-download.
On the business side, I got the incredible opportunity to pitch Nomads at the Create & Cultivate Small Business Competition and Diane Von Furstenberg In Charge pitch night! Both were amazing opportunities to share the Nomads story and connect with inspiring founders.
This year we also made huge strides in terms of our production so that we can become a fully sustainable brand. That started with pulling all of our international production. All of our pieces in future collections will now be made in a woman-owned factory in Los Angeles, CA. We are ecstatic that we can now go and visit our factory in person and take you all behind of the scenes of how our pieces are made. We also sourced new biodegradable fabrics. This is a major step in the right direction toward our sustainability initiatives.
To top everything off, we secured our first major retail partnership, which will launch in March 2023! It’s one that we’ve been after for quite some time, and we know you all will be thrilled. While we can’t tell you who it is just yet, we can share we were able to get them to carry our entire size range, making us the most size-inclusive swim brand they carry! This alone is a huge feat!
With all that said, thank you all for being with us on this journey. We cannot wait for what’s to come.
Have a Happy New Year!
Taylor — Founder, Designer, CEO